DFP Satyamev Jayate
DIRECTORATE OF FIELD PUBLICITY
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CHAPTER-IV

PUBLICITY EFFORTS AT REGIONAL LEVEL

     TOURS AND INSEPTCIONS :

     DDG/Director visits the units of his region and for this purpose each month he goes out and visits at least two to three units. During his/her tour he/she inspects the unit and on return files inspection report in prescribed proforma to the Directorate indicating separately the action taken or being taken at his/her level and recommending action where Directorate has to take action. Some of the problems of the units are sorted out by the DDG/Director on the spot. He/She guides the FPO and other members of the staff of the units how they have to proceed on a certain matter of importance. Inspections are being done with the objective to improve the working of the unit. Apart from the inspection of the unit's office which involves checking of records etc. DDG/Director goes in the field and watch the programmes organised by Field Publicity Officer or FPA. He/She points out specifically where improvements are needed.

     EFFECTIVE COORDINATION :

     It is in the interest of efficient and effective functioning of the units that DDG/Director’s initiative for effective coordination at state level and at the field level is called for. For this he liaises with various State Govt. Departments which broadly include information and public reactions, agriculture, cooperative, planning, community development, health and family welfare, social welfare, prohibition etc.

     Inter Media Publicity Coordination Committee (IMPCC) is one such forum which operates at the state level. The senior most officer of the media of Information and Broadcasting in the State is its Chairman and the meetings are attended by Central Government's as well as State Government's officers representing these organisations which are associated with the developmental activities or are directly or indirectly connected with the publicity efforts.

     SPECIAL CAMPAIGNS :

     All publicity efforts are directed towards achieving the objective of seeking people's participation in the process of change, and with this in view, while the Field Publicity Units carry on publicity in their respective areas in the sustained manner, JDs take initiative to launch special campaigns and programmes on chosen themes to accelerate the pace of efforts. Normally proposals for special approach to be adopted in respect of certain areas or a specific groups are mooted in the meeting of Inter-media Publicity Coordination Committee, which after careful deliberations, work out the modalities and details of the proposed campaigns for execution. The team of Field Publicity Officers and the men and material made available by the state Government organisation work in unison with the pooled resources.

     There are two kinds of special campaigns that are normally launched - 'The Multi-Media Campaign' and 'Intensive Publicity Campaigns'. The Multi-Media campaigns involve participation of sister media units of I&B at the State level like Song & Drama Division, Exhibition Wing of the DAVP, TV, AIR and Press Information Department is also associated with the campaign. The aim is to focus attention on a single specified subject with the involvement of all other media and personnel concerned so that the people of the selected areas are exposed to the themes through all media of mass communication, simultaneously or in quick succession.

     Intensive publicity campaigns are arranged by the DDG/Director through deployment of as many units of his region or of neighboring regions as is warranted by local conditions. These units arrange intensive publicity on one specific subject to cover as many towns/villages as possible in a compact area and try to reach all sections of people in that specified area. They are called upon to arrange programmes at the places selected under a plan schedule. The participation of other media units helps creating the tempo and the active coordination with concerned official and non-official agencies paves way for timely follow up action in terms of extension work and other services and hence they should be involved to the extent possible.

     TALKING POINTS :

     Talking Points are issued from time to time to keep the Field Officers posted with the latest information about the developments on matters relating to the subjects of publicity, as also the progress in the implementation of various programmes of the Government and the benefits accruing to the people there from. It gives background information and Government's approach on subjects of concern. While talking points issued by the Directorate's headquarters relate to the subjects of national importance, DDG/Directors supplement them with information relevant to their areas and support them with the date on Government's programme in the context of local problems and conditions. The Directorate issues talking points in English and Hindi and in turn DDG/Directors make them available to their units in the Regional/Local languages in their respective region. DDG/Directors are on the regular mailing list of the local branch of PIB, State Information Dept., State Agriculture department, Planning, Health and Family Welfare, National Savings etc.. On any topical subject DDG/Directors take initiative to collect information, arrange to prepare talking points and issue them to his units with proper guidelines for publicity to be carried out on the concerned theme. While collecting information care is being taken to ensure that it has been gathered from authentic non-controversial sources and in no case from any unauthorised source. DDG/Directors make it clear to their field units that the talking points issued by the Directorate or his office are for use in oral communication programme. They are exclusively for the consumption of Field Publicity Officials and not to be released to the press or public.




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